I recently read that buying real estate is all about location, location, location. Well social media marketing is all about purpose, purpose, purpose.
SMM is time intensive but a cost effective way to communicate with your customers.
Prior to engaging in battle you need to be prepared and must know why you are going into war.
Check out your intelligence : who is your target market, what tools do they use and who is the General (influencer)
Know your communication tools: when, how and how often and what you are going to say.
Victory: know what is a win and how you are going to achieve it.
Next blog: Right artillery wrong ammunition. My early experiences of Social Media Marketing.