“Fail to plan, plan to fail”

I recently read that buying real estate is all about location, location, location. Well social media marketing is all about purpose, purpose, purpose.

SMM is time intensive but a cost effective way to communicate with your customers.

Prior to engaging in battle you need to be prepared and must know why you are going into war.

Check out your intelligence : who is your target market, what tools do they use and who is the General (influencer)

Know your communication tools: when, how and how often and what you are going to say.

Victory: know what is a win and how you are going to achieve it.

Next blog: Right artillery wrong ammunition. My early experiences of Social Media Marketing.


Going into battle ….. scars and all!

Twitter, Facebook, Linkedin, blogs, FourSquare and Youtube… you need not fear
these insurgents.
They will become essential to your social media marketing strategy.

Any small business is great at what it does and must focus on what it does well.

Social Media is a minefield. There are so many options to navigate. What to choose,
what direction to take, who to target and what outcome is important to any business.

As an experienced Generation X marketer I am going to share my war stories with you.

The good, the bad and the bloody ugly…..